About Lab of Style
At Lab of Style, we believe that choosing a dress should be an enjoyable part of getting ready.
Our store offers a range of dresses for everyday wear and special occasions. From simple cuts to bold prints and eye-catching details, our collections offer a variety of styles to suit every occasion.
Maybe you're looking for a dress for a wedding, planning a dinner with friends, or updating your everyday wardrobe. Whatever your reason for visiting us, we want to help you find a dress that suits the occasion and reflects your style.
Our approach
Our Everyday and Occasion Dress collections offer a starting point. You can browse with a particular event in mind, revisit a style you already love, or explore something you wouldn't usually choose.
We believe that inspiration should allow for individual taste. Your favourite colours, the accessories you choose and how you put an outfit together all help to make a dress your own.
Dresses for your diary
Some outfits begin with an invitation. Others start with the simple question of what to wear today.
Our everyday collection offers ideas for workdays, weekends and lunches with friends. Our occasion collection brings together styles to explore for weddings, evenings out and celebrations.
These are only guidelines. An occasion dress can have a more relaxed feel with different accessories, and an everyday favourite can be part of an evening outfit. We love discovering more than one way to wear a dress.
Our Mission
Our mission is to make shopping for dresses more approachable and enjoyable.
We want to provide a clear space where you can explore different styles, consider your options, and find inspiration. Whether you know exactly what you're looking for or are still deciding, Lab of Style is here to help you take the next step towards finding an outfit you'll love wearing.
What Matters to Us
Personal Style
We believe that the most interesting outfits reflect the personality of the person wearing them. You may prefer simple shapes and subtle colours, or you may be drawn to bold prints and striking details. Either way, there is room for both, and for your preferences to change.
Versatility
The right styling can open up new possibilities. For example, a jacket can make an outfit feel more relaxed, while a change of shoes or jewellery can create a different mood. We encourage you to think about how a dress could complement the clothes you already enjoy wearing.
The Details
Sometimes, it's the small details that catch your eye, such as a gathered waist, an unusual neckline, or sleeves with a little more volume. It is these touches that can make exploring a collection interesting, helping you to recognise what appeals to you.
Room to Experiment
There's a time and a place for a familiar favourite, but it can be enjoyable to try something different, too. This could mean choosing a new colour, trying a longer length, or experimenting with a different cut. Your personal style can evolve through these small discoveries.

Make It Your Own
Take a look around, see what catches your eye, and picture how you would style it. Whether you're getting ready for an ordinary day or a special date, we hope you find inspiration at Lab of Style.
We are here to help
Company: Lab of Style
Location: 6A Wing Lok St, Sheung Wan, Hong Kong Island, Hong Kong
Email: info@labofstyle.com
Customer Care Hours
Monday–Friday: 09:00–18:00 GMT
Saturday–Sunday: 11:00–16:00 GMT
Response Time
We aim to reply within 24 hours.
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